Cast a wider net

If you've ever looked at your donor list and thought, "We just don't have enough planned giving prospects," you're not alone!

Many nonprofit leaders assume that planned giving is primarily about identifying wealthy donors and asking them to leave a gift in their will or trust. While those conversations certainly matter, the reality is much more encouraging. The most successful planned giving programs are built on relationships, not wealth screens.

Check out this month’s Content Capsule for tips and resources!