Publicly traded securities and investment accounts
Donors can give appreciated securities such as:
Stocks
Bonds
Mutual funds
Exchange-traded funds (ETFs)
These gifts can be made during the donor’s lifetime or through estate planning.
During-Lifetime Gifts
Donors may transfer securities directly to the nonprofit organization.
When donors give appreciated securities they have held for more than one year:
They may avoid capital gains tax on the appreciation.
They may receive a charitable deduction equal to the fair market value.
After-Lifetime Gifts
Donors may designate a nonprofit as the Transfer-on-Death (TOD) beneficiary of a brokerage account. Upon their death, the account balance transfers directly to the organization.
Example
A donor transfers $100,000 of appreciated stock to a nonprofit during their lifetime. Later, they name the organization as the TOD beneficiary of their brokerage account. After their passing, the account balance of $150,000 is transferred to the nonprofit, creating a combined lifetime and legacy impact of $250,000.
Pro Tip
Encourage donors to transfer securities directly rather than selling them first. This typically maximizes the donor’s tax benefits.