How to use a Content Capsule

Step 1

Watch our brief tutorial for insights about this quarter’s Content Capsule and why the topic is important to your work.

Step 2

Start by creating a blog post on your website (or use it as part of an e-newsletter). Simply cut and paste the text below into your website or email template. Be sure to change the instances of [ABC Charity} to the name of your organization. Edit the rest of the copy as you wish and add your own content, or use it as is.

Step 3

The photos we’ve included are for inspiration only to give you an idea of what type of image might fit the topic. Swap them out for your own, or browse sites that offer royalty-free photos such as Pixabay, Pexels, and Unsplash.

Step 4

Within a few days after you post the blog on your website, use the social media copy for posts on Instagram, Facebook, and Twitter, again using your own image. Link back to the blog post to drive traffic to your website. You can use the entire blog post on LinkedIn, or simply use one of the Instagram, Facebook, or Twitter blurbs and link to the full blog post on your website. If you used the blog post in an e-newsletter, consider adding the copy somewhere on your website, or structure your social posts to drive to the most relevant page on your website.,

Step 5

Lean on the suggested Message Points and Tips to Drive Engagement as key conversation starters in all of your donor and prospect meetings. Be sure to also share the messages internally so your colleagues can learn about planned giving and donor stewardship.

Step 6

Want more support? Consider upgrading to a Collaboration Package or a Strategy Package!