Content Capsule / April 2025

When cash is not king

 
 

Blog Post

It’s common to support your favorite nonprofit causes by writing a check or making a donation online using a credit card. But when it comes to charitable giving, cash isn’t always the most effective way to give — especially if you’re thinking strategically about taxes, your estate plan, or long-term impact.

At [ABC Charity], we collaborate with donors and their advisors to explore non-cash gifts that can provide even greater value for all parties involved.

Here are a few options to consider:

  • Appreciated Stock: Avoid capital gains taxes and potentially receive an income deduction for the full market value of your shares.

  • Real Estate: Donating land, commercial property, or even a vacation home may reduce your taxable estate and eliminate capital gains taxes.

  • Closely-Held Business Interests: If you’re a business owner, gifting shares can be an excellent way to give back — and potentially prepare for a future sale.

  • Other Assets: Crypto, artwork, collectibles, oil and gas interests — many “alternative” assets can be donated under the right conditions.

Giving non-cash assets can help you maximize your impact, minimize taxes, and support the mission of [ABC Charity] in a meaningful way. Reach out to us anytime to explore what’s possible.

Social Posts

Facebook / Instagram

Think beyond the checkbook! Gifting stock, real estate, or even business shares may allow you to give more while reducing your tax burden. Contact [ABC Charity] to learn how!

Cash isn’t always king. There are smarter ways to give — and [ABC Charity] is here to help you explore your options. Let’s make your giving go further.

Tweets

Don’t default to cash! Appreciated assets, such as stock or real estate, could offer greater benefits for you and for [ABC Charity]. #SmartGiving

Make your donation work smarter, not harder. Discover how non-cash gifts can truly make a meaningful difference. #LegacyGiving #TaxSmartGifts

LinkedIn

You can use the entire blog post on LinkedIn, or simply use one of the Instagram, Facebook, or Twitter blurbs and link to the full blog post on your website.

Messaging & Tips to Drive Engagement

Key Message Points

  • Cash isn’t always the most effective gift.

  • Appreciated stock, real estate, and business interests can reduce taxes and amplify impact.

  • [ABC Charity] is equipped to receive non-cash gifts and structure them for long-term success.

Tips to Drive Engagement*

  • This Content Capsule is designed to spark conversations about smart giving strategies. Even if your organization’s team is not entirely confident that you can manage all types of complex gifts in-house, remember that you have resources, including your local community foundation, to support you.

  • These messages can be layered into donor meetings or shared with tax, legal, and financial professionals in your network.

*If you are a Collaboration or Strategy Package subscriber, these tips (and more!) are discussed during the Monthly Peer Working Sessions.