Content Capsule / August 2025
Endowment gifts are investments that keep on giving
Blog Post
When you make a gift to [ABC Charity]‘s endowment, you are empowering the organization to continue serving the people who count on its mission, not just right now, but far into the future.
Consider a hypothetical $50,000 gift to [ABC Charity]‘s endowment, which is invested in the organization’s endowment fund at the community foundation in a diversified portfolio. A portion of the earnings from these investments are reinvested back into the endowment, which helps it to grow even larger. Each year, a percentage of the endowment is distributed to [ABC Charity] to support its programs and operations, according to the endowment’s policies.
Assuming a conservative 5% rate of investment return and a 5% annual distribution rate, an initial gift to the endowment of $50,000 could grow to more than $120,000 over 30 years.
This is because the donor’s original gift grows at a compound rate over time. Even with distributions, the initial amount grows even larger as the underlying assets appreciate. As a result, the amount of the annual distribution to [ABC Charity] also increases over time—nearly $4000 after 10 years.
It is important to note that this is just an illustration, and the actual growth of an endowment gift will vary depending on the investment return. However, this illustration provides a general idea of how a $50,000 endowment gift can grow over time to provide a stream of income to a [ABC Charity].
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Your gift to [ABC Charity]’s endowment provides a financial cushion that grows over the years, even with annual distributions to support the organization’s operations. This not only helps our organization plan for the future, but also provides a predictable source of income. Please reach out to learn how your gift to [ABC Charity]’s endowment is truly the gift that keeps on giving.
Did you know that a $50,000 gift to [ABC Charity]’s endowment, using a conservative 5% rate of investment return and a 5% annual distribution rate, can grow to more than $120,000 over 30 years? We would love to work with you and your family to leave a legacy to [ABC Charity] through an endowment gift.
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Your support of endowment is the gift that keeps on giving. Learn how to leave a legacy to [ABC Charity].
Learn how an endowment gift can help secure [ABC Charity]’s future and provide annual income to keep our mission strong every year.
You can use the entire blog post on LinkedIn, or simply use one of the Instagram, Facebook, or Twitter blurbs and link to the full blog post on your website.
Messaging & Tips to Drive Engagement
Key Message Points
Your endowment gift can help secure [ABC Charity]’s future and also provide an important annual income source to keep our mission strong each and every year.
A gift of $50,0000, for example, can grow to more than $120,000 over 30 years, providing an income stream along the way.
[ABC Charity]’s endowment is the gift that keeps on giving because it helps the organization plan for the future while also generating annual income.
Tips to Drive Engagement
This Content Capsule is designed to invite your supporters to imagine the impact of their gift—not just today, but 10, 20, or even 50 years from now. Consider asking in a meeting, “What do you want your legacy to be 30 years from now?”
Encourage donors to involve their financial advisors or family members in the decision-making process. This acknowledges the importance of the gift and opens the door to meaningful conversations about multi-generational giving.
*If you are a Collaboration or Strategy Package subscriber, these tips (and more!) are discussed during the Monthly Peer Working Sessions.