This material is general purpose and can help you engage with donors on the broad topic of philanthropy.
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When families embark on a journey to make philanthropy a part of their lives across generations, it often starts with simple acts of doing good, such as getting in touch with nature, donating canned goods or clothing to families in need, recycling cardboard and aluminum cans, or celebrating every birthday and holiday with a big cake and a gift to charity. But there's more going on than you think. It's called "authentic social impact engagement." Find out what it means and why it matters.
Read MoreHere are three things you need to know about making a contribution to charity when you’re doing your grocery shopping or visiting your favorite retailer.
Read MorePersonality type matters, even when it comes to supporting community causes. “Social impact personality type” is especially important to identify whether a donor-advised fund--called “DAF” for short--is a good fit for a family or an individual to organize gifts to charities. Find out why.
Read MoreSpring is the perfect season to think about fun things like spring cleaning, gardening, making summer plans and, of course, going green. Get your family involved because going green is especially lots of fun for kids. Check out four easy ways to get started.
Read MoreSocial connections and community impact are two of today’s hottest cultural trends. Combined, they add up to a growing commitment to social impact all across America. But not everyone likes to “do good” in exactly the same way. What type are you?
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You love doing good. Donating to a charity of your choice, helping a neighbor with groceries, learning a few new recycling protocols, participating in a community event, purchasing a product that supports a cause that has touched your family, serving on a committee to share your talent. It's all good, and you’re doing a lot of it. Maybe it's time for a Social Impact Selfie.
Read MoreVolunteering is becoming a popular leisure activity as social impact becomes an increasingly important part of a well-rounded life. Check out the latest numbers, and learn why volunteering just keeps getting better and better. In fact, you’re probably doing even more volunteering than you think you are.
Read MoreWhat is “authentic social impact engagement”? And what does it mean for traditional cause marketing? We think that is a very good question, especially as it relates to female consumers.
Read MoreAre you frequently asked to consider a donation to a cause when you purchase a product? Or enticed to purchase a product because the brand supports a particular cause? You are not alone. Check out our tips for being on the receiving end of cause marketing.
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