Content Capsule / May 2025
The power of a gift in your will
Blog Post
Many supporters of [ABC Charity] are surprised to learn just how straightforward it is to make a powerful, lasting gift to the organization they care about through their will or trust.
A gift in your will is one of the most meaningful and easy ways to support [ABC Charity] in the future. Take Nancy, for example. She’s been giving monthly to [ABC Charity] for years. When updating her will, she asked her attorney to include a provision for a gift of 5% of her estate to the organization. “It was easier than upgrading my gym membership,” she laughed. “And it felt good knowing part of what I’ve built will keep doing good after I’m gone.”
Gifts in wills come in many sizes, and every one of them matters. Whether you’re leaving a specific amount, a percentage, or the remainder of your estate, your gift ensures that [ABC Charity] can continue its work for years to come.
We’d be honored to discuss with you how simple it is to create a lasting legacy that reflects your values and supports the people we serve.
Social Posts
Facebook / Instagram
Leaving a legacy might be simpler than you think. A gift in your will or trust is one of the easiest ways to support [ABC Charity] for generations to come. Let’s talk!
Whether it’s 5% or a fixed amount, a future gift in your will can help [ABC Charity] keep making a difference for years to come.
Tweets
Want to make a lasting impact? Including [ABC Charity] in your will is a simple way to do just that. #LegacyGiving #TaxSmartGifts
Legacy giving doesn’t have to be complicated. A few lines in your will can change lives for years to come. #SmartGiving
You can use the entire blog post on LinkedIn, or simply use one of the Instagram, Facebook, or Twitter blurbs and link to the full blog post on your website.
Messaging & Tips to Drive Engagement
Key Message Points
A gift in your will is one of the simplest ways to support the future of [ABC Charity].
Anyone — not just the wealthy — can leave a legacy through their will.
Including [ABC Charity] in your will helps ensure that your values live on and your impact continues.
Tips to Drive Engagement*
This Content Capsule is designed to remind your supporters to think beyond annual giving. You can encourage supporters to consult with their attorney about how easily they can include a charity in their will or trust.
If you have donor stories, use them! Personal examples, such as the “Nancy” example, can make the idea feel real and achievable.
*If you are a Collaboration or Strategy Package subscriber, these tips (and more!) are discussed during the Monthly Peer Working Sessions.